Masuke Kawaguchi

The book Geeky Girl Innovates Japanese Subculturalist Technology and Design Guidelines World Cheers Kawaguchi Seisuke is an innovation and competition strategist, futurist, and designer. He is the founder of Morinoske, a creative future laboratory headquartered in Tokyo. As the most important futurist in Japan, Kawaguchi serves as a strategic advisor to the Japanese government and some large global multinational corporations, many of which view Kawaguchi's future prediction series, Megatrends, as the foundation of their future strategies. Kawaguchi invented the Morinoske subculture driven innovation model and applied it to consulting work and educational activities. In this basic concept, he established the importance of subculture as a seed of innovation, designed its parameters, and demonstrated that it is indeed a feasible solution that creates value and helps implement industrial and national strategies. Kawaguchi is an award-winning writer whose books have had a profound impact on the fields of thinking and practice in Japan and even globally.