简介

Before joining Diageo, Chen Shouqi worked at Philip Morris for 26 years and successfully developed the company's business in China and Southeast Asia. Under his management, the sales performance of brandy in the Chinese market increased by 175% to 1.9 million cases in 2011. Last year, sales of whiskey named super de luxe increased by over 40% in China. The taste of the black whiskey operated by Chen Shouqi is one of the most popular brands in Diageo's Johnnie Walker family. He first proposed that in the rapidly growing economic environment, there is a huge demand for consumer goods from abroad. Therefore, in order to further expand the foreign wine market in China, he decided to expand the market and have Diageo increase its investment in second and third tier cities. He has already invested funds in television advertising and will also organize wine tasting events in bars and nightclubs. Experts with a degree in economics from Cambridge say that Chen Shouqi's current position requires him to think of unexpected things and complete impossible tasks.

详细信息

Brief (English)

Enterprise management

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