Brief

Enterprise management

Detailed Information

简介 (中文)

Stephen Angeles is a Swedish writer, Fortune 500 business consultant, the most influential marketing thinker in Europe, and a globally renowned entrepreneur. His management philosophy is innovative and advanced, and is built on a solid research foundation. He believes that without innovation and foresight, companies will perish in today's fiercely competitive business world. His company's business covers fields such as branding, strategic design, business development, communication, and sales. When facing development difficulties, Fortune 500 companies often ask Stephen's company to help them solve their problems. Shark Economics is a business management book written by Stephen, a globally renowned entrepreneur and expert in shark research. In shark economics, the author answers the question of how sharks have survived for billions of years, revealing their thinking, attack, and defense strategies, and successfully applying these strategies to enterprise management, creating the shark theory. The practice of numerous enterprises has proven that the shark theory plays an extraordinary role in helping enterprises find market blind spots from the Red Sea, defeat market leaders, and achieve business success. At the same time, the author also provides 10 effective methods that have been tested in practice for how super enterprises can prevent market shark attacks. The key points emphasized by shark economics are either action or death, conducting market research using shark like methods, finding blind spots for competitors to bite, launching surprise attacks, seizing opportunities, maintaining sharp vision, social hunting, and forming one's own attack style. The shark theory elaborated in shark economics has demonstrated its unique charm from a new management perspective, causing a sensation in the American business community and receiving strong recommendations from Philip Kotler, the father of modern marketing. At present, the book also has 1 billion readers in China. Stephen Angeleses is not only one of the most innovative business thinkers in Europe, but also a top speaker. He is charming on stage and his interesting and practical speech on shark economics is loved by many audiences. Celebrity recommendation: Stephen is very good at borrowing the metaphor of sharks, and in order to reproduce the constant life and death dramas in the sea, he dares to immerse himself in the sea and dance with sharks. In shark economics, he vividly described the various attack strategies and techniques of market sharks, and thoroughly revealed the true situation of each target prey. Furthermore, he respectfully depicted the defense of these attackers. It's really exciting to read Philip Kotler, the father of modern marketing and a tenured professor of shark economics at the Kellogg School of Management at Northwestern University in the United States, has answered the question of how sharks have survived for billions of years and successfully applied shark strategies and methods to business management. This is a business book armed to the teeth, shining with pearl like wisdom everywhere Jack Yan, CEO of the Medine Group, is certain that companies that cannot continue to move and develop will undoubtedly sink to the bottom of the sea\u2014\u2014 Marian Erikson

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