Brief

Enterprise management

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简介 (中文)

Weber van Bock is the founder of TENZING, a 100% natural energy drink, and has previously served as the Marketing Director of Red Bull in Europe. From 2006 to 2014, Van Bock played a key role in Red Bull's transformation from energy drinks to media business. He led many large-scale projects at Red Bull, including Revolutions in Sound, Air Race Ascot, and Imaginate launched by Danny McCaskell. In the UK, he helped establish Red Bull Media Home and launched related magazines and television channels, greatly promoting the brand's digital development and social influence. Van Bock initially worked as a management trainee at Unilever and received six years of professional skills and training there. Afterwards, he turned to operating the MTV network and accumulated valuable experience in traditional media and new social media. The network he created is one of the world's first social networks. Van Bock is considered one of the leaders of new marketing concepts, believing that brands should be more like publishers rather than traditional marketers. He published the book 'Social Branding' in 2004, laying a blueprint for how to achieve success in the new era of social media. His speech was perfect - well prepared, humorous, humble, and widely welcomed by the audience. He is an excellent speaker in marketing and user experience, and hiring him again would be our best choice\u2014\u2014\u2014\u2014 Zendesk Content Marketing Director

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