简介

Ben is a global expert and leader in the field of digital media and e-commerce. He has significant experience in sales, marketing, and product development. He specializes in the following areas of research. Such as big data; Digital consumption behavior; Network conversion design; Lead generation process; Advertising promotion in search\/social\/gaming\/mobile or local media; Analytics; Media sales; Global development; Institutional and organizational reform, etc. He is the current CEO of AdKnowledge, a private online advertising company located in Kansas City, USA. Adknowledge aims to tap into digital audiences for large advertisers around the world. With unique influence, advertising formats, data, insights, target positioning algorithms, and creative approaches, they provide high-quality sales channels for advertisers from dispersed and difficult to reach locations, including social networks such as Facebook, display boards, games, mobile phones, applications, and emails. With hundreds or thousands of investment return enthusiasts and employees spread throughout North America, as well as opening more and more offices in Europe, Asia, and Latin America, Adknowledge plans to establish unified cross channel standards to maximize the investment return of online advertising customers. Adknowledge continues to expand its business in the US and international markets. They search for the best talents from the increasingly globalized and diverse labor market. From 2007 to 2009, Ben Laig served as the Chief Operating Officer of Google's European division. He led a team of 4000 employees across Europe to develop Google's global online advertising strategy. Between Google and Adknowledge, Ben also led the transformation of European Directories, a media company that provides advertising services to 700000 small businesses across Europe. From 2002 to 2006, he held many positions at Coca Cola Company, with the final position being Vice President of Sales at the company's Indian branch. He is responsible for a business worth up to $800 million and leads a sales team of 12000 sales personnel. Prior to this, he served as the sales and marketing director of Coca Cola's Polish branch, as well as the training and development department head of the European branch. When holding this position, he developed and implemented a series of performance improvement and cultural reform projects in 15 countries. From 1999 to 2002, he worked at McKinsey&Company, responsible for a range of global businesses. This could have provided unique insights into the development needs of one of the world's most famous and prestigious organizations, Google. He is a globally recognized expert in online consumer behavior, e-commerce, search, analysis, new media sales, local advertising, development, and organizational reform.

详细信息

Brief (English)

Enterprise management

元数据